Monday, May 30, 2011
Datsun: Demonstrating Ruggedness
Datsun worked some 1970s color and fonts into this illustration of their vehicles working it in rally races in tough conditions to appeal to 1970 readers of Outdoor Life magazine. Remember in 1970, gas was a pittance and the emphasis was on horsepower and performance. Only VW had really been able to penetrate the US market with its smaller cars--Japanese cars had not made as strong an impact at that time.